With the golfers’ market seemingly closed as the season unfolds, the LIV has opened up a new hunting ground in the executive realm. The Saudi Super League announced on Wednesday that Chris Rosaasen will serve as the general manager of the 4Aces, a new twist on the franchise model that was one of the groundbreaking features of this circuit’s format.
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The American executive was once the CEO of the equipment firm TravisMathew, now owned by Callaway, an acquisition he spearheaded. He later founded Extracurricular, the brand currently endorsed by Dustin Johnson, whose contract with Adidas was not renewed after his signing with the LIV.
Partly due to his friendship with DJ and the relationship between Extracurricular and the franchise, whose merchandise is marketed on its website, Rosaasen’s addition is explained, as confirmed by the golfer himself in the statement issued by the circuit. “I’ve known Chris for many years and have seen firsthand how he has built many successful brands. His vision for the team aligns perfectly with what we want to achieve, and I have full confidence in his abilities to make the 4Aces great,” he said.
“What motivates me the most is the opportunity to create a globally recognizable franchise in the world of golf. Being at the forefront during a time of innovation in the industry like this is an unparalleled opportunity, and I love the challenge of doing something that has never been done before,” commented Rosaasen, whose compensation has not been disclosed.
Santander Golf Tour presents its calendar for 2024 Another market that is also moving is the caddie market. This Wednesday, Ten Golf reported that Phil Mickelson’s bag, previously managed by his brother Tim, will now be handled by Jon Yarbrough, who had been working for Scott Stallings for years. Caleb Surratt’s bag, a member of Jon Rahm’s Legion XIII, will now be carried by Brian Dilley, who is parting ways with Aaron Wise.
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