the Cristiano Ronaldo effect is already being felt

The big blow of the transfer window. This winter, Al-Nassr hit very hard by recruiting Cristiano Ronaldo. At 37, the five-time Ballon d’Or winner is no longer at the top of his game, but he remains an exceptional player and one of the best elements of his generation. A very nice catch for the Saudi team, which especially recovered the free striker. Despite everything, she had to break the bank since CR7 will receive a solid gold contract until 2025, namely 200 M €. A nice little jackpot which should increase since once his mission in the field is over, he will occupy the role of ambassador of Saudi Arabia.

The press rolls out the red carpet at CR7

A new challenge that excites the former Real Madrid player. “I am excited at the idea of ​​discovering a new championship in a different country, first dropped CR7 on the press release announcing the big news of the day, before continuing. The sporting vision of the Al-Nassr club is very ambitious, and I am motivated to get to know my new teammates to help the team and achieve great successes”, he explained to the official website of his new club. A club that is already rubbing its hands. Indeed, the transfer of Cristiano Ronaldo has put a very important spotlight on Al-Nassr.

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The media around the world have reported on this arrival and some channels are even trying to broadcast his matches. Same thing in the country, where his arrival totally eclipsed his team’s victory on December 31 against Al-Khaleej (1-0) assured the site arabnews.com. “We were only talking about a certain Cristiano Ronaldo. There will be many more in the days, weeks and months to come. The Portuguese star, still fit and ready to play, could play his first club game outside Europe on Thursday at home against Al-Tai. There’s going to be a huge crowd to welcome one of the best players in history.”

The Portuguese has boosted the club’s social networks

there is no doubt. Around 30,000 supporters are already expected at the stadium on Tuesday when it is presented. They should be over on Thursday in his first game. And on social networks, millions are already following his new adventure in Saudi Arabia. The tweet announcing the arrival of the Portuguese has been retweeted more than 126,000 times and has been liked more than 363,500 times. On Instagram, 31,464,555 people liked the post formalizing the arrival of CR7. Moreover, the official accounts of the Saudi club have been boosted by the 37-year-old footballer.

Thus, Al-Nassr’s English twitter account has grown from 90,000 subscribers to more than 585,000 followers since Friday. The club’s official Arabic account now has 3.6 million followers. On Instagram, Al-Nassr has grown from 800,000 to 6.3 million followers. On Facebook, 2.1 million subscribe to the club’s official page. A real card. In the club’s shops, too, the Cristiano Ronaldo effect was felt. In effect, Al Watan explains that the flocked tunics in the name of the famous number 7 have torn off like hot cakes.

Out of stock for jerseys

The Saudi media ensures that in one hour, all the jerseys were sold, at the price of 459 Saudi riyals, or approximately 115.6 euros. Stores are trying to source additional tunics to meet customer demands. Club officials are also looking to sell the jersey through authorized electronic outlets. On the other hand, Al Watan does not specify the number of tunics that were sold. Besides merchandising, ticketing and media impact, the arrival of Cristiano Ronaldo had a positive impact on the value of the club.

Indeed, the leading club in the Saudi Pro League (26 points, 8 wins, 2 draws and 1 loss in 11 games) currently has 79.1 million euros in players according to the specialized site transfermarkt. CR7, which is worth 20 million euros, has increased the market value of the workforce. The Lusitanian international is also the footballer in the Saudi championship whose value is the highest. He is ahead of his future teammate Talisca, whose price is estimated at 14 million euros. Al Arabiya. Cristiano Ronaldo is already bringing in big money!