In a new interview with The Big Lead, Mark Evans, FOX’s Senior Vice President of sales, talked about acquiring the rights for WWE’s SmackDown Live despite declining ratings, and how he believes that the program will be a home run once the network injects new life into it.
We feel how we’re going to present and how we’re going to promote the WWE is going to inject it with such a new life. It’s going to be a home run for us.
The entirety of the article talks about FOX’s strategy into competing with the likes of ESPN or CBS, with professional Hockey being the next program they pursue once the TV rights are up for grabs in two seasons. You can check out the full interview here.
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