Chelsea are looking for a new, fairly lucrative shirt sponsorship to replace the previous deal negotiated with the Three brand at around 40 million pounds (about 45 million euros) a year. According The Telegraphthe English club would even discuss with several companies who have already expressed their interest in appearing on the front of the shirts from next season.
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The contract with the Three brand, as the main shirt sponsor of the London club, should not be extended. Indeed, Chelsea owner Todd Boehly intends to significantly improve the £120million deal that was negotiated in 2020, according to the latest indiscretions from the English outlet.
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