Rollins and Miz took part in their favorite team’s NFL Schedule Release

They got to rep the Chicago Bears and Cleveland Browns, and WWE got to be a part of the National Football League’s latest attention-grabbing event.

Not content to dominate the national sports conversation for the five-six months teams are actually competing, the NFL’s turned several pieces of its offseason business into events that generate headlines… and fuel the appetite of its football-hungry fanbase.

The newest and probably most deviously brilliant of those is the hype the League’s built around the release of team schedules. There’s a formula for which teams will play each other each year, so everyone has a list of their opponents for the next season as soon as the previous one ends — it’s actually one of the more logical things the NFL does. But they’ve still managed to turn the reveal of when those teams will play each other into a now-week-long happening.

Cynicism aside, one of the cool things about the strategy is how it gives each team a chance to flex their marketing muscles. From memes & shady tweets about rivals to full-blown video productions, Schedule Release day proper now fives us 32 different creative campaigns of various quality.

And this year, two of those featured WWE Superstars. Seth Rollins and The Miz’s love of the Chicago Bears and Cleveland Browns is well documented, so they undoubtedly marked out for the chance to be a part of their release videos. WWE certainly loved being a part of a high profile NFL effort like the Schedule Release.

For my money’s, Seth’s is the winner — and not just because the Bears realized he and the thing they’re celebrating have the same initials (is it because Miz is repping a division rival of my favorite team? No comment).

Chicago’s video is a parody of the F/X show The Bear, a very good family dramedy set in a sandwich shop on the city’s North Side. Rollins stars alongside team legend Charles Tillman, with the former taking orders while the latter runs the kitchen. One noteworthy thing about is it there are no wrestling tie-ins, and nothing about it makes a big deal or even tells the audience that Seth’s a wrestler.

Miz’s Browns went an entirely different route, having the A-Lister play color commentator for an animated wrestling federation, Dawg Pound Wrestling (in honor of the Browns rowdiest fans and the section of their stadium they traditionally occupy). He’s joined by Browns play-by-play voice and Corey Graves sound-alike Nathan Zegura.

It didn’t do much for me personally (how fired up can you get about watching a cartoon elf called “Brownie”… also see above. Signed, a Yinzer Yeller). I will give themcredit for making the Indianapolis Colts-inspired wrestler look an awful lot like the team’s former punter-turned-broadcaster who pinned Miz at WrestleMania 39 last month.

Awesome all around. I’m sure Nick Khan and his soon-to-be bosses at Endeavor think so.