Jim Ross On Steve Austin’s Heel Turn At Invasion

During a recent episode of Grilling JR, Jim Ross spoke on Steve Austin’s heel turn at the Invasion PPV and his thoughts on why it happened. Here’s what he had to say:

He still wanted to be a heel. I’ve said this many times in the meetings I had with the three of us and then private meetings with Vince. ‘We owe him that, JR. We owe him the opportunity.’ And he said his instincts have been pretty good as Stone Cold, so maybe he’s onto something. Maybe it’ll be right place, right time, and it clicks. I just thought it was poor casting. I expressed myself to both guys that I didn’t think it was gonna work. It’s hard in the pro wrestling business to build a viable, money-drawing babyface. When you find that person and have that execution, you don’t want to screw with it. You want to make that stronger, and you do that by building stronger villains and putting the babyface in jeopardy……it didn’t make sense to me. It was just stubbornness I think if you want to cut the bullshit. Sometimes you can’t make things work if the audience doesn’t want it to work. They did not want it to work as it relates to Steve being this hated villain where I want to pay my money to see the shit get kicked out of him. That never crossed the fans’ mind, in my estimation.

You can listen HERE.

Credit: Grilling JR. H/T 411Mania.