Jay Monahan is looking forward to the new changes on the PGA Tour, but he hasn’t forgotten his partners from the DP World Tour either. He wants to strengthen the relationship with them.
“Our strategic alliance with the DP World Tour continues to strengthen,” Monahan said at this week’s Players Championship, as quoted by golfmonthly.com
“We’re looking forward it to again co-sanctioning the Genesis Scottish Open along with crossover opportunities at the Barracuda Championship and Barbasol Championship. Our two organizations are working closely on commercial opportunities, and perhaps most exciting this year, the top 10 finishers in the DP World Tour’s Race to Dubai will earn PGA Tour cards for 2024.”
DP World Tour and PGA Tour have big ambitions for the future. They don’t want to stop at certain things, but they want to achieve even greater progress in the coming time.
“Well I think when you look at, you know, both organizations, Keith Pelley has been here, he and his team, the last three or four days. We’re spending a lot of time looking at the DP World Tour schedule and opportunities that we have going forward. I’m not going to comment on those today, but when you look at what has happened over the last couple of years, when you look at this year, you know, the DP World Tour is playing for $141 million in prize funds, which we are underpinning.
We have made a $100 million investment in European Tour Productions. We as a team are rolling up our sleeves and working with Keith and his team every single day on that important part of the DP World Tour’s business.”
PGA Tour sponsors
PGA Tour sponsors are currently ready to cooperate with DP World Tour.
“I think what we’ve done from a co-sanctioning standpoint at Genesis, the two crossover opportunities we have with Barbasol, Barracuda, if you look at the portfolio of sponsors and you look at those that share a relationship with the PGA Tour and DP World Tour, our sponsors are interested in partnering with the DP World Tour. You’ve seen some of that. I think you’ll continue to see more of it.
Ultimately as we go forward, you’ll hear about the benefit of more opportunities because, again, I’m on that board, that’s a commitment this organization has made to the DP World Tour and to its members, and it’s very important to me that we continue to deliver on that. I think the early signs are that we’re on a really good path.”
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