Football

Erling Haaland signs new contract with Nike

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It’s the end of a long soap opera. If he joined Manchester City last summer from Borussia Dortmund, Erling Braut Haaland (22) had been free as the air from a marketing point of view since… January 1, 2022! In recent months, the Norwegian serial scorer has appeared sometimes with PUMAs on his feet, in training, sometimes with adidas, while continuing to play each official match with Nike cleats (Mercurial).

Nike strikes a blow

Erling Haaland finally put an end to the suspense this Friday. The Man City striker has recommitted to the American equipment manufacturer with the famous comma. ” A new era. Erling Haaland is a force of nature. Are you ready ? » thus communicated Nike on its social networks to formalize the great news.

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So here he is again propelled as a star, alongside other Nike phenomena, such as Kylian Mbappé (PSG), his teammate at City Kevin De Bruyne or the Spanish female star Alexia Putellas (FC Barcelona). The American firm strikes in any case a very big marketing blow on the market of the equipment manufacturers.

City Cyborg Jackpot

Haaland’s comfort and the satisfaction of his cleats sported on the green rectangle have certainly always been placed at the heart of the concerns of the Norwegian clan, but the financial windfall was an equally important aspect in their eyes. The comma mark therefore convinced the new star of world football, who continues to shake the nets in England (42 goals in 37 games).

The latest echoes from the British press reported an agreement of around 22-23 million euros per year for Erling Haaland in this operation. ” Another positive thing within our agency, we will soon announce one of the biggest sponsorship contracts of this generation. Even two very big news at the sponsorship contract level. We’re going to talk about it a lot, it’s going to make people really happy, it’s going to be something historic… “, confided to us just a little Rafaela Pimenta, the agent of the Norwegian international, on this subject.

The story between Nike and Haaland continues, with the American firm having started their relationship with the former Borussia Dortmund player since his time at Molde.

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