Bidding will explode for Haaland


Jules Kutos-Bertin


When I was little, I promised myself that I would have a job in line with football. Very quickly, I realized that my feet would not be enough to take me where I wanted so journalism became obvious.

Intractable on the pitch, Erling Haaland has already hit very hard with Manchester City since his debut in the Premier League. However, to score his 21 goals, the Norwegian couldn’t even count on a loyal kit supplier. In the coming weeks, three planetary brands should fight to obtain a contract with the cyborg.

Since his transfer to Manchester City, Erling Haaland let the powder speak. Already ultra decisive Borussia Dortmund, the Norwegian international is doing even better in the best league in the world. With 21 goals in just 17 Premier League games, Erling Haaland is simply phenomenal.

Equipment manufacturers fight for Haaland

But where some criticism can be made is on its media impact. Less present than other stars like Kylian Mbappe, Erling Haaland could however sign a record contract with his future equipment supplier. According to The Athletic, Adidas, Puma and Nike are fighting to win the bet, the contractHaaland could even reach 17M€ per year. Just that…

A record contract in sight

The OEM contract will be the cornerstone of the overall marketing strategy. At this price, the equipment manufacturer who will partner with Haaland will activate this partnership on a large scale, which will help to forge the image of the player. Other brands will then be able to position themselves more easily, based on this image. “, recognize Frank Hocquemillerthe director of the agency VIP Consultingin remarks relayed by the newspaper The Team.

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