WWE Names Bruce Prichard as the New SmackDown Executive Director

WWE has announced that Bruce Prichard is the new Executive Director of SmackDown.

Prichard will report directly to Vince McMahon, replacing Eric Bischoff.

Bischoff was recently hired as the blue brand Executive Director, but there’s no word yet on what happened there. Stay tuned for updates on the story.

Below is WWE’s full announcement on Prichard’s new role:

WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®

Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

Friday Night SmackDown airs at 8 pm ET/PT on FOX.